.Abstract : the objective is to raise awareness of the necessity of working in cooperation with the sales team and thus to design tools for and with the salesmen.
And to know how to decline the marketing strategy in operational marketing.

The targeted knowledge is :
Know the differences of optics between marketing and sale
Know the utility of the marketing for the sales force
Know the stages of an operational marketing plan
Know the fundamental tools
Know the rules of a good editorial conception

the targeted skills are :
Know how to detect the synergies between marketing and sale
Know how to develop an operational marketing plan with the objectives, the schedule, the budget, the tools and the KPI
Know how to design the adequate tools
Know how to manage the relation with the salesmen